Lyra Pramuk Launches New Label, Shares Video for New Song “Vega”

Lyra Pramuk has shared a new song. “Vega” is the experimental vocalist, composer, and producer’s first music in five years, and the inaugural release on her new label, pop.soil. Watch the track’s accompanying music video—made in collaboration with videographer Joseph Kadow—below.

Described in a press statement as “[an] experimental hub for nurturing adventurous fresh musical forms,” pop.soil will encompass “concerts, workshops, mentorship, podcasts and more” for the artists involved. Pramuk’s last album, Fountain, came out in 2020.