29 Women-Led Brands to Shop During Women’s History Month and Beyond

In case you haven’t heard: March is Women’s History Month, and March 8 is International Women’s Day. In celebration, we’ve curated an excellent assortment of women-founded brands you can shop today and every day.

Whether you’re looking to kickstart your fitness journey with Girlfriend Collective, decorate your kitchen with Estelle Colored Glass or level up your skincare collection with Tower 28, there is no shortage of fabulous women-owned brands for elevating your beauty routine, home and lifestyle.

Of course, supporting women-owned businesses doesn’t end when April begins, so bookmark this page so you can shop ET’s picks of women-founded brands year-round.

Discover and shop products from female entrepreneurs and woman business owners below.

Sophie Kahn and Bouchra Ezzah wanted to create a “gold standard” jewelry company, so they started Aurate New York. Beyond creating high-quality jewelry and accessories, Aurate upholds gold-standard working conditions as well. From ethical working conditions to a direct-to-consumer approach, Aurate creates some sophisticated and delicate designs without any unnecessary hoops.

Co-founders Steph Korey and Jen Rubio started Away to create a better way to travel. Because traveling is already a stressful time, it always makes it a bit easier when you know you’re packing up your valuables in a reliable carry-on or suitcase. And, it doesn’t hurt if your luggage just so happens to be stylish.

Jewelry company BaubleBar was started in 2011 by best friends Daniella Yacobovsky and Amy Jain. The company quickly became a jewelry and accessory leader, with celebrities like Brie Larson, Lizzo and Jennifer Lopez spotted wearing BaubleBar embellishments. From stackable rings to personalized necklaces and everything in between, including NFL and Disney accessories, BaubleBar has a bit of something for everyone. 

Founder Kathrin Hamm started the self-care and lifestyle company after falling in love with weighted blankets. Self-care should always include well-rested sleep, so it’s easy to see why Bearaby produces so many different sizes of hand-knit and sustainable weighted blankets.

“What drives us at Bolden is to do the necessary work and earn our place as a trusted voice that inspires women to nurture, value and love their natural beauty,” said best friends and business partners Chinelo and Ndidi about their skincare brand. Made specifically for brown and Black skin, its acne treatments, dark spot correctors, glow enhancers and other products are vegan and cruelty-free. 

Lulu Cordero is the founder and CEO of Bomba Curls. From her experience with traction alopecia, Cordero set out to develop a haircare company that celebrates and nurtures curls. Bomba Curls is a vegan, cruelty-free and toxin-free Afro-Dominicana-owned company. Customers can enjoy the products that help define their hair’s natural texture without worrying about parabens and sulfates.

After a career in finance, Nancy Twine rediscovered her passion by founding Briogeo. Twine’s company celebrates every hair type and texture. The Black-owned company also actively supports a healthier planet by reducing plastic use, making less waste and responsibly sourcing its materials.

CEO and founder Priscilla Tsai started her clean beauty brand after her career as a Wall Street investment banker. Having lived with acne, Tsai saw a problem in the beauty industry: a lack of sustainable products that target sensitive skin. Enter Cocokind, an affordable and sustainable skincare brand. 

With minimalism taking a backseat, the last few years of home design have been all about bold colors and vintage-inspired styles — which is why we love Estelle Colored Glass. Founded by Stephanie Summerson Hall, the Charleston-based brand is beloved for its Instagram-friendly selection of colorful glassware. Each piece is hand-blown by artisans in Poland, making them an elevated addition to any home.

Founded by Remi Brixton, Freck Beauty is behind the first freckle-friendly cosmetic: Freck OG. Freck Beauty embraces every face and has multiple products beyond its famous Freck OG, such as the Slimelight Multi-Mineral Hologram Highlighter and the So Jelly Cactus Eye Jelly. All the products at Freck Beauty are vegan and cruelty-free.

Co-founder and creative director Ellie Dinh started Girlfriend Collective with three critical words in mind: supportive, sustainable and stylish. All the clothes are made to be fashionable and support the right places on your body. The bonus is all the clothes at Girlfriend Collective are made from recycled water bottles. Let’s face it: It’s better to rock this cute One Shoulder Bra than have several bottles taking up space in a landfill. 

Trinity Mouzon Wofford is the co-founder and CEO of Golde. She started the superfood-enriched lifestyle brand from her one-bedroom apartment in Brooklyn. The Black-owned company advocates self-care and wellness through products you can enjoy (and reap the rewards from). After all, healthy products are always best when they feel and taste good. 

Khloe Kardashian and Emma Grede founded the size-inclusive denim brand Good American. You can see the brand’s clothing on a model of your size for each product, so you can get a better idea of how the piece might fit you.

Co-founder and CEO Ju Rhyu kicked off Hero Cosmetics’ official launch with just one product: the Mighty Patch. She came across the skincare benefits of hydrocolloid patches in South Korea and wanted to bring this acne-fighting skincare product to the States. It makes sense why Rhyu dubbed her brand Hero Cosmetics, seeing as her company is saving us all from pimples and clogged pores.

Sasha Plavsic co-founded ILIA Beauty alongside her brother, Zachary Ilia. The sibling team started ILIA Beauty to create a more transparent beauty brand. With several items that include SPF and beneficial skincare ingredients, like squalane and hyaluronic acid, the brand helps customers make the most of their makeup.

Founder and CEO Linda Wang started skincare brand Karuna Skin to popularize sheet masks in the U.S. Having suffered from eczema, Wang curates all her products with sensitive skin in mind. Most of Karuna Skin’s products are created without any parabens, mineral oil or dyes.

To promote body acceptance, Katie Sturino founded Megababe. Megababe sells a bunch of beauty essentials that everyone of any size can benefit from. With the weather warming up, we’re especially grateful for Sturnio’s line of products that prevent chafing and deal with sweat.

Tera Peterson is the co-founder and CCO of NuFACE. As a Microcurrent Aesthetician, Peterson has the professional experience to back up all of her beauty advice and her microcurrent devices. 

In 2013, Sarah Gibson Tuttle founded Olive & June to help everyone fuel their passion for manicures and pedicures. Tuttle created Olive & June so that people around the world could experience a salon-quality mani without having to actually make an appointment at a salon every few weeks.

Shiza Shahid is the co-founder and co-CEO of Our Place, which is on a mission to help everyone connect through food. Shahid tells Glamour that she started the company to help simplify cookware and make it more accessible. Instead of selling pricey and bulky sets that only professional chefs know how to use, Our Place focuses on high-quality and beautiful kitchen essentials. 

Fashion designer Nicola Pelly co-founded Parachute along with architect Harry Parnass. The home essentials and loungewear company helps make everyone’s living space a little bit more comfortable and chic. 

Founded by self-taught graphic designer Dana Bly, Pardon My Fro creates clothes, accessories and home decor that stand out from the crowd, featuring illustration and graphic designs that celebrate women who are proud of their hair and heritage. 

CEO and founder Denise Woodard started Partake Foods because of her daughter’s food allergies. Woodard creates decadent snack recipes to help make delicious treats, such as brownies and cookies, more accessible to people with multiple food allergies. All Partake Foods products are completely free of peanuts, eggs, dairy, soy, tree nuts, sesame, GMOs and artificial preservatives and flavors.

Petra Strand, a makeup artist and industry veteran, founded Pixi Beauty more than 20 years ago. Thanks to her passion for the beauty industry, Strand started Pixi Beauty to create makeup and skincare products that look good and are good for your skin.

Co-founders Evah Jackson, Sarah DeBoer and Nathan Jackson started their luxury towel brand Resorè to help improve everyone’s skincare routine. Skincare and towels might seem like two completely different industries, but the fabrics you use in your day-to-day life can really impact your skin’s health. Softer towels and other textiles are generally gentler on your skin.

Founder and CEO Sarah Kauss created S’well in the pursuit of getting rid of single-use plastic bottles. Creating durable water bottles, tumblers and mugs helps fight the need for single-use water bottles and other bottled beverages. After all, one single-use bottle of water has a pretty large carbon footprint and a large grey water footprint. 

Founder Eliza Blank created a company just for people obsessed with plants. She wanted to help others promote their self-care through botany. The Sill even offers handy bundles created for people with green thumbs and those who are novice plant parents. 

Having struggled with sensitive skin all her life, Tower 28 founder Amy Liu wanted to create a line of hypo-allergenic, fragrance-free and dermatologist-tested products that still felt fun to use. Her clean beauty brand Tower 28 — named after a lifeguard tower in Santa Monica, California — specializes in sensitive skin-friendly makeup and skincare.

Named after the Swahili word for “wellness,” Ustawi’s line of skincare is specifically formulated with melanin-rich skin in mind. The brand is created in tandem with board-certified dermatologists to deliver the most effective and safe products for your skin. Singer Cassie swears by the brand’s vitamin C serum for her signature glow.

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Author: Wesley Horvath‍ and Carolin Lehmann‍